Elegant solutions at the intersection of product design and brand development.
Elegant solutions at the intersection of product design and brand development.

Whether it be product innovation or brand communication – most of our work is confidential.  However, find some insights below.

ABUS Ivytex Chain

Coming soon

We helped to discover the full potential of IvyTex. This technology has many other benefits aside from its endurance. The hi-tech fabric is also durable and highly flexible, as well as being weatherproof and resistant to liquids.

Project
Material innovation ABUS Ivytex

Client
ABUS August Bremicker Söhne KG, Wetter, Germany

Production
2020 – *

Involved expertise
Industrial Design, Creative Direction

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ABUS

A simplified logo for product use

We developed a simplified ABUS logo to be used as foil sticker or print on locks and helmets

Project
Logo Adjustment

Client
ABUS August Bremicker Söhne KG, Wetter, Germany

Release
2019

Involved expertise
Industrial Design, Corporate Design

ABUS AirBreaker

From our CFD windtunnel to the finish line in Innsbruck.

Maximum ventilation combined with very good aerodynamic figures. Race winning – already before market entry.

Project
AB-IT 02 Airbreaker

Client
ABUS August Bremicker Söhne KG, Wetter, Germany

Production
2018 – *

Involved expertise
Industrial Design, Creative Direction, Design Strategy, Virtual Wind Tunnel CFD, Ergonomic Expertise, Surface Modelling, Inventive Design, Field Tests.

Palmares
Alejandro Valverde, UCI Road World Champion 2018

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PUKY SPEEDUS

… and fun becomes foldable

We developed the foldable scooter – in two versions: standard PU or air wheels. Adjustable for riders up to 2m body height. Guess: how tall’s the product manager?

Project
PUKY SCOOTER SPEEDUS

Client
PUKY GmbH & Co. KG, Wülfrath, Germany

Production
2018 – *

Involved expertise
Industrial Design, Creative Direction, Colour & Trim, Decals and Frame Designs

ABUS Gamechanger

changing the game

All out Aero: a lock manufacturer enters the market of high end performance helmets.

Project
AB-IT 01 Gamechanger

Client
ABUS August Bremicker Söhne KG, Wetter, Germany

Production
2017 – *

Involved expertise
Industrial Design, Creative Direction, Design Strategy, Virtual Wind Tunnel CFD, Ergonomic Expertise, Surface Modelling, Inventive Design, Field Tests.

Palmares
Red Dot Design-Award 2018
Design & Innovation Award 2018

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EIGHTSHOT

driven by confidence

Puky’s older brother. A new youth bike brand paving the way into an affordable superlight future without denying the roots.

Project
Eightshot Brand

Client
PUKY GmbH & Co. KG, Wülfrath, Germany

Production
2018 – *

Involved expertise
Naming, Brand Development, Creative Direction, Design Strategy, Corporate Design, Product Graphics, Print Media

Palmares
Winner Bicycle Brand Contest 2018

ABUS Bordo Alarm

scream out loud

Project
BORDO Alarm 6000A

Client
ABUS August Bremicker Söhne KG, Wetter, Germany

Production
2018 – *

Involved expertise
Industrial Design, Creative Direction, Design Strategy, Surface Modelling, Design to cost

Palmares
Red Dot Design-Award 2018

Voriger
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SAL Y LIMON

the grain of salt

Coordinated creative direction and product design for a unique enamel jewellery brand

Project
SAL Y LIMON Brand

Client
Affinity Trading, Dubai UAE

Production
2016 – 2018

Involved expertise
Naming, Brand Development, Creative Direction, Storytelling, Corporate Design, Product Design, Packaging, Webdesign, Social Media

Palmares
Sold to investor 2017

EOS Design strategy

soon is now

The way we shape tomorrow. 20 years of creative direction from a rapid prototyping start up to a global e-manufacturing leader.

Project
EOSINT Product Design Lead

Client
EOS Electro Optical Systems – Krailing, Germany

Production Start of systems
From 1995 EOSINT M250 to 2017 EOS M 400 (biggest and fastest system for Direct Metal Laser Sintering (DMLS)

Involved expertise
Industrial Design, Creative Direction, Product Design Strategy, Corporate Design

Palmares
2017 Sonderpreis Innovation for „Additive Minds“
2016 Wirtschaftspreis des Landkreises Starnberg
2015 Game Changer Award Manager Magazin Bain & Company, Category „Challengers“
2013 „Top100“ Innovator des Jahres, ZIM Bundesministerium für Wirtschaft und Energie
2011 Bayerns Best 50
2010 Bayerns Best 50, EOS fourth time consecutive winner of „Top 100“ award

 

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ABUS SMARTX
Top Innovator
ABUS BORDO SMARTX- detail
noii_perfume
LOGO Lunic
valverde_airbreaker_ABUS_5
Mervelo-Fenster
AMEO powerbreather
SAL-Y-LIMON bangles
ERGON Mountainbiking ERGON Mountainbiking
EIGHTSHOT detail steuerrohr kids mtb mountainbike brand
Ameo_front_closeup
Smart glove ERGON
Branding tomayton aytonlab & ENGEL UND NORDEN
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