Simply put, aytonlab is the ultimate innovation enabler for the future.
Simply put, aytonlab is the ultimate innovation enabler for the future.

Our accelerator is an added value for innovative brands. It is organized as a multidisciplinary research and design team – unconstrained by the traditional boundaries – and supported by some serious e-manufacturing horsepower.

Think of a squad of outstanding developers, free communicators, leaders and visionaries hell-bent on changing the world through positive disruptions. Using their talent, latest technological possibilities – and a little bit of sportive challenging genes – the team transforms bold ideas into the world’s best designed products and attractive brand experiences.

ayton lab is guided by five imperatives that underscore our conception of successful design. 

  1. It is not about Prezi. Design is making.
  2. It will hurt. Innovation is always problem making first, and problem solving later.
  3. It is your skin. Design is human centered and experience based.
  4. It is not a gift. Changing a game or breaking the boundaries is a matter of training
  5. Let it look easy. Design is æsthetically beautiful and elegant.

Speed and momentum are our friends.

Scroll to Top