Our accelerator is an added value for innovative brands. It is organized as a multidisciplinary research and design team – unconstrained by the traditional boundaries – and supported by some serious e-manufacturing horsepower.
Think of a squad of outstanding developers, free communicators, leaders and visionaries hell-bent on changing the world through positive disruptions. Using their talent, latest technological possibilities – and a little bit of sportive challenging genes – the team transforms bold ideas into the world’s best designed products and attractive brand experiences.
ayton lab is guided by five imperatives that underscore our conception of successful design.
- It is not about Prezi. Design is making.
- It will hurt. Innovation is always problem making first, and problem solving later.
- It is your skin. Design is human centered and experience based.
- It is not a gift. Changing a game or breaking the boundaries is a matter of training
- Let it look easy. Design is æsthetically beautiful and elegant.
Speed and momentum are our friends.